Mouthful Ltd is an independent strategy consultancy improving business performance through insight, collaboration and delivery.
Although our work is focussed on the Hospitality Sector, we work with a range of businesses to define strategic ambitions, position product and service offerings and respond to ever-evolving market dynamics.
We work with you to develop and then execute a clear and effective strategy, which is informed by the latest market insight and facilitated by our highly practical, hands-on approach.
The Restaurant industry is dynamic and exciting, however as an operator it can be ruthlessly tough, with these types of business being around three times more likely to fail than the UK business average.
We help you to understand market trends, competitive dynamics, and then to explore what customers in your local area really think, so you can give them what they really want.
If you want your establishment to realise more of its potential, please contact us today for a no obligation meeting.
What are you trying to achieve?
- Open / expand / reinvigorate your establishment
- Improve your positioning in the market
- Launch / test a new product or concept
- Optimise stakeholder investment
Our services
- Strategy Formulation
- Business Analysis (Trading, Occupancy, Sales, Costs)
- Market and Consumer Research
- Options Development and Appraisal
- Brand Strategy
- Market Positioning
- Operations Planning and Culture
- Due Diligence for Acquisitions, Mergers and Investments
OUR MISSION
We believe that just about everything that ever could be said or written about your industry has probably been said or written; much of it buried in newspapers, books or on the internet. And this is before everything trapped inside people’s heads. But then, so what...
Here at Mouthful Ltd, we believe there’s an important difference between lots of information and lots of understanding and that’s why we start every project by working closely with your business to understand its true ambition and potential. We then use an informed and tailored approach to develop a clear and practical plan for your business to achieve its goals and become more successful. For us, this is what strategy is.
OUR VALUES
We are inclusive
It’s in our nature to want to work with all types of businesses, large and small, successful and struggling.
We are nimble
We deliver genuine benefits in a finite period of time. We know that your time and money are precious.
We look for a good fit
We develop strategies to work alongside your business practices and culture.
We are ourselves
We aim to bring our personalities as well as our brains, so that you can do the same.
We are a bit different
As necessity is the mother of invention, we find ways to be both creative AND useful.
We keep things simple
We simplify things to a form that can be understood by everyone that counts.
WE BELIEVE IN OUR MISSION AND VALUES AND WE'RE BUILDING A TEAM TO HELP US ACHIEVE THEM
David Oates
Owner and Director
MBA, Leeds University Business School
Fellow of the Strategic Planning Society
David has held senior consulting positions at KPMG, Laterooms.com and The Co-op Group where he worked on strategy development across a range of well-known sectors including travel, ecommerce, grocery and financial services, as well as some sectors that are more obscure.
David set up his independent strategy consultancy in 2018 in order to work with smaller and medium-sized businesses in fast-moving and interesting industries. Given his background with Laterooms.com and his lifelong passion for food, the hospitality industry is of particular interest to him.
When working with clients, David believes in the power of collaboration. He would call himself a problem solver, but knows that the best solutions usually come from his clients, whom he works with to iron out their thoughts and pick the right course of action.
In his spare time, David has been known to sing in a band and shoot some archery and he is a keen, although not particularly astounding cook. David has a small family and dreams of a time when he can once again sit in a restaurant in peace (instead of chasing a toddler around it).
If you’d like to know more, please look for David’s Profile on LinkedIn.
WHO WE WORK WITH
Federal is an antipodean themed Cafe and Bar in Central Manchester serving exceptional coffee, breakfast and all-day brunch, plus cocktails in the evening. It is consistently voted among the top ten dining establishments for the whole of Greater Manchester, according to TripAdvisor.
Cambscuisine is a group of eight restaurants and an event dining operation in Cambridgeshire. Its flagship pub, The Cock at Hemingford Grey, has been voted 2019 National Pub of the Year by the Good Pub Guide.
CONTACT US
We're always fiddling around with our social channels, but quite honestly, we prefer face-to-face.
If you'd like to have a free, no-obligation meeting then please contact us today.